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A Different Approach
                                                                                    For Founder-Owned Businesses
                                                                                                  newheritagecapital.com




           BUILDING SUCCESSFUL PARTNERSHIPS

           Investing Private Equity in Founder-Led Businesses


           The Private IPO          ®


           Our innovative deal structure gives more control and more incentive equity to founders.
           The Private IPO  rewards owners that want to reinvest and grow their businesses.
                            ®

                    %                                       %                                       %

           85Liquidity                             51 Control                              50Ownership

           Significant liquidity for               Rollover shareholders retain            Earn up to 50% of common
           shareholders – diversify net            board control subject to certain        equity value – significantly
           worth and/or cash out inactive          approval rights, liquidity right        more incentive equity than
           shareholders                            and protective right                    a traditional buyout



           Flexible Capital

           We provide creative and flexible capital – investing majority or minority equity in full recapitalizations

           or growth equity structures.

           Where We Invest                                                  Private IPO ®            Enterprise Value
                                                                            Example                        $100MM







                                                                                                          Total Debt
                                                                                                            $55MM
                                                                                Economics
            Business Services       Healthcare         Manufacturing              at Exit *

                                                                               Base    Upside
               COMPANY SIZE                                                    Case     Case          NHC Preferred
               $4 - $20+                  Million EBITDA for                                                $15MM
                                          New Platform Companies
                                                                                        50%
                                                                               67%
                                                                                                      NHC Common
               INVESTMENT SIZE                                                                              $15MM
               $15 - $50+                                                      33%      50%         Owner Common

                                          Million Equity Checks
                                                                               25% incentive option pool    $15MM
                                                                             *  Common equity ownership at exit after repayment of debt and NHC preferred.

           NEW HERITAGE CAPITAL
           Prudential Tower, 800 Boylston Street, Suite 2200, Boston, MA 02199         P 617.439.0688   F 617.439.0689   newheritagecapital.com
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